![]() ![]() Depending on the topic, you may need to use anywhere from 500 to 2,500 words. You might be able to persuade readers to take action using just one or two sentences, but educating or entertaining them will likely require a longer length. Organic website content is designed to offer noncommercial value to readers through education and entertainment, so it requires content writing.īecause it focuses on educating or entertaining, content writing typically results in longer content than that of copywriting. Conversely, most pieces of organic website content involve content writing. Whether on Google, Bing, Facebook or elsewhere on the internet, businesses use text ads to encourage their prospective customers to take action. Most text ads involve copywriting because they seek to compel readers to take action. ![]() Content writing is designed to educate or entertain, whereas copywriting is designed to persuade. Content writing and copywriting are primarily distinguished from each other by purpose. ![]() Copywriting is the art of persuading readers to take some type of sales-related action.īefore creating a new piece of content to use in a digital marketing campaign, you should consider its purpose. If you're trying to attract more calls, you'll need to convince them that your business is worth calling. If you're trying to sell a product, for instance, you'll need to convince prospective customers that it's worth buying. Copywriting, on the other hand, involves the creation of text content to persuade readers to take some type of action related to your business's sales process. ![]()
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